Chiropractic Business and Practice Building Articles

Press release optimization triangle How to Get Results
By Christine O'Kelly

ChiroPractice Mentoring teaches, guides and mentors through time-tested, clinically defendable, ethically sound principles and practices that you can be confident will fit you as a doctor.
Your vision, your protocols, your practice, your way.
Creating a Great First Impression
By Dr. Scott J. Heun - ChiroPractice Mentoring
Assessing Patient Expectation and Building Retention
By Dr. Scott J. Heun - ChiroPractice Mentoring

Paying Taxes and Picking CPAs
By Ivan Delman, D.C.
Five Tips on how to Increase Employee Longevity
By Ivan Delman, D.C.
By Ivan Delman, D.C.
Success Is Not An Accident
MBA Chiropractic Consulting

Building Your Practice through Stakeholder Relationships
The reference to the word "stakeholders" refers to individuals or groups who can affect or are affected by a corporation's activities. In our field of chiropractic this means the staff, community, patients, attorneys, insurance industry, Chamber of Commerce, other local charitable clubs and any other organizations pertinent to your business.
Building Your Practice through Stakeholder Relationships, Part I
Building Your Practice through Stakeholder Relationships, Part II
Building Your Practice through Stakeholder Relationships, Part III
Building Your Practice through Stakeholder Relationships, Part IV
Building Your Practice through Stakeholder Relationships, Part V
Building Your Practice through Stakeholder Relationships, Part VI
Building Your Practice through Stakeholder Relationships, Part VII

Employee Motivation
Work ethic is a trait that is carried in the mind and heart of all people. Some will work hard, some will work average and some will just take up space. But, if you have an employee who is not motivated to learn more and do the best job possible, it may not be due to the employee's inherit work ethic. Let's explore the first of many reasons for poor employee performance and then talk about some solutions.
Employee Motivation, Part I
Employee Motivation, Part II
Employee Motivation, Part III
Employee Motivation, Part IV
Employee Motivation, Part V

Chiropractic Awareness through Community Causes
When the subject of community causes arises, your thoughts may be purely humanitarian and philanthropic. That is a great attitude to possess. However, even with an altruistic attitude as motivation behind community participation, the attention you receive will create other benefits for you and your practice. With that said, you must understand that there is absolutely nothing wrong or unethical with accomplishing two goals at once.
Chiropractic Awareness through Community Causes, Part I
Chiropractic Awareness through Community Causes, Part II
Chiropractic Awareness through Community Causes, Part III
Chiropractic Awareness through Community Causes, Part IV

Accept Your Role as a Teacher
This subject is so vitally important to the success of your practice that I am going to be long winded and do this in several parts. But I can tell you the benefit of following the words in this and the subsequent newsletters. You will understand why teaching is a major role you play and how it will help you thrive in your practice. You will also learn practical techniques in learning how to educate your patients. So, let's begin!
Accept Your Role as a Teacher, Part I
Accept Your Role as a Teacher, Part II
Accept Your Role as a Teacher, Part III
Accept Your Role as a Teacher, Part IV
Accept Your Role as a Teacher, Part V
Accept Your Role as a Teacher, Part VI
Accept Your Role as a Teacher, Part VII
Accept Your Role as a Teacher, Part VIII
Accept Your Role as a Teacher, Part IX

The Consultation
A number of you are thinking, "I don't need to receive a newsletter about how to do a consultation with my patients. I need tips on how to get more patients!" However, there are many doctors who don't fully understand the significance of great consultations in their practice, so let's review some basics.
The Consultation, Part I
The Consultation, Part II
The Consultation, Part III

Chiropractic Office Billing and Patient Relationship Management Software
Return patients generate approximately 80 percent of clinic's revenue. Patient Relationship Management (PRM, also known as CRM, for Customer Relationship Management outside of healthcare) can enhance financial performance of the clinic by helping retain current and attract new patients. Read

17 Electronic Medical Billing Software Red Flags for Chiropractic Office Audit
Dr. Ben Lerner, founder of Teach The World About Chiropractic and author of "One Minute Wellness," discovered a uniquely convenient way to educate thousands of chiropractors about coding compliance and audit risk reduction. "Compliance maintenance requires special skills and military discipline," says Dr. Lerner. Read

Attract New Chiropractic Patients by Educating Your Friends and Family
When opening a private practice the number one way, and best way, to generate new patients is by word of mouth. During my first year in practice word of mouth brought in more new patients than any other venue we used. Ask yourself, would you prefer to pick your dentist thumbing through the phone book, or would you rather visit a dentist you have heard great things about from a friend or family member. Read

Grow Your Chiropractic Business With Massage Therapists
One group of professionals you may consider adding to you network are licensed massage therapist or LMT's. It is a good idea to know a few massage therapists because you will have patients ask you who you recommend from time to time. Your patient will be very thankful if you refer them to a good LMT, especially if they were going to resort to a blind attempt of finding someone credible by using the phone book. Read

Chiropractic Marketing - A 'Must-Know' Lesson For Chiropractors From Bill Gates
Bill was once quoted as saying something along the lines of, "Microsoft has had lots of competitors over the years. It's a good thing we have museums to record those moments in history." Read

Chiropractic Office Billing Audit Motivation and Methodology
In its January 2007 issue, Today's Chiropractic examines an unprecedented growth of post-payment audits by insurance companies. Such audit growth is apparent in terms of both audit frequency and judgments. Read

Practice Growth - 10 Tips for Chiropractic Marketing
Practice growth, two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don't always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively. Read

Chiropractic Marketing
Marketing your chiropractic business online can take on many faces. Gaining new patients from the web can be an extremely effective way to grow your business, but how do you do it? Here are three specific things you can do to market your practice on the internet. Read

This Chiropractic Marketing Tip Is Almost Too Easy
If this doesn't get you excited, nothing will. And, frankly, I probably shouldn't even be telling you this because it DOESN'T even require the Chiropractic Dashboard to work like crazy. Read

Chiropractic Marketing - Most Chiropractors Have A Flaw In Their Thinking
Yesterday I took my kids to the Miami Seaquarium, and while there I discovered a major flaw in the way most chiropractors think about one of the most powerful chiropractic marketing methods available to them. While strolling from one salt water tank display to the next, I came across a tank with, what was to me, a very interesting and eye-opening explanation next to it. Read

How To Quickly and Easily Build the Perfect Chiropractic Practice
You became a chiropractor because you have a passion for helping people. If you were like me when I was starting my acupuncture practice, you hoped that this passion would effortlessly magnetize a plethora of perfect patients to you. But then the reality of being a business owner started to sink in. You began to realize that your love for what you do had to be coupled with the right business skills to make your practice a viable business entity. Read

Dr. Brian Capra, a Chiropractor and Expert in Office Automation and Billing Software
Dr. Brian Capra, a graduate of Life University, has been a practicing chiropractor and office automation expert. He routinely visits chiropractic offices around the nation while receiving raving feedback from his clients. In his blog on Chiropractic Office Billing Software Profitability, Dr. Brian offers practical solutions for building a profitable and completely paperless office. The following two-part interview with Dr. Brian provides a behind-the-scenes look at his work. Read

Market Your Chiropractic Practice - Grow Each Week
It is easier than ever to build your practice with effective marketing techniques. Recent studies conducted by the I/H/R/ Research Group have clearly determined that most people prefer drug-free treatment for back, neck, and pain-related issues. The survey, commissioned by the American Chiropractic Association also showed that more than 64 percent of the respondents said that they would consider seeking the health care services of a Doctor of Chiropractic to provide their drug free care. Read

Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice.
The Publicity Hound Tips, tricks and tools for free publicity

Top 10 Tips for Free Publicity
By Joan Stewart

The 7 Deadly Sins of News Releases
By Joan Stewart

The Business of Chiropractic: How to Prosper After Startup (2nd Edition): Ivan Delman; Paperback

Website Design, Hosting & Domain Information

What is Website Hosting?
Every website on the internet has a server computer which acts as a "host" computer. This host computer is connected to the internet 24 hours a day. It stores all of the webpage (html) files, graphics and any other graphics which your website contains so that your website and all its contents are available to users worldwide at all times.

Why do I need Website Hosting?
Website Hosting is essential to the very success of your website. All successful websites are hosted using their own domain names. Website Hosting provides your patients with the ability to access your web pages on the internet. It also provides you the ability to send and receive e-mail worldwide using your domain name. For example, ( and e-mail addresses (

What do I need for Website Hosting?
In order to have a website "hosted" you need to register a domain name and open a website hosting account with a service provider. Choosing the best web hosting plan for your site depends on two factors. First; how much storage do you need. Second; how much traffic (bandwidth) do you plan on. For a chiropractic clinic, Yahoo's basic hosting plan has plenty of storage and bandwidth.

How do I Register A Domain Name
When you sign for web hosting, most companies will include the domain name along with the cost of hosting. If you already own a domain, you may be given the chance to transfer the name over. Dotster you can purchase a domain, set up a website and blog.

What if the Domain I Want is taken
Most of the popular address where registered years ago. If your company name is registered, try variations on the name you want. A good address is always available.

Chiropractic Website Design Companies

Now You Know
Perfect Patients

Chiropractic Website Design, Hosting & Domain Articles

Benefits of Owning a Domain Name
Tips for Buying Domain names

Length: Shorter domain names are better if the domain name is going to be typed-in often (brandable domains, mass-market domains, major websites). A shorter domain means reduced risk of typo errors, easier memorability, faster type-ins, and Read on

How to Choose a Website Host & Domain Name
This may come as a surprise: Some web site hosting services don't have software to help you build a site! Some that do, don't allow you to input HTML. You may want to add in small scripts that jazz up or protect your site such as 'No Right Click' or upload downloadable .exe files etc. Read on

Search Engine Optimization and What It Means To Your Site
Search engine optimization (SEO) refers to the process of improving the volume and quality of traffic to a web site from search engines via "natural", which would mean either organic or algorithmic, search results. Generally, the earlier a site is presented in the search results, or the higher it ranks, the more searchers or Read on

25 + Common Website Design Mistakes to Avoid
I'm sure you've seen examples of great websites on the internet - and also examples of really "Bad" websites. First impressions are extremely important - you have about 20 seconds to make that first impression a good one. If you want your visitor to come back you've got to do a lot to impress them in an extremely short period of time. Read on

Three Common Elements Of Website Design
The average webmaster is not always aware of the importance of some of the basic principles and elements of website design. Professional website designers with formal training are often the only ones who understand these design concepts. Incorporating the simple principles commonly used by experienced website designers can make a great difference in your own website design. Read on

Importance of Seo Content
Search engine optimization is a skilled job and the writer has to have certain attributes to his writing to make it a readable yet enjoyable piece of art. It surely takes a lot of creative efforts as well as precise writing to be able to graduate to an effective SEO content writer. Read on

7 Tips to Register A Great Domain Name
Getting a new domain is a vital step to your online success that should not be taken lightly just because it is easy to do. So grab a coffee, tea, or drink of choice and sit down and take some notes to prepare yourself to get a that name of your dreams. Read on

Keep in Touch With the World With Newsletters
There are many e-mail-newsletter programs around which will help you creating and distributing your message. Brevity is the soul of wit. No one will read your newsletter you open it and are already slain with text on first sight. Always keep content clearly structured and simple. Read on

How to Find Ideas for Writing Articles
Writing articles every couple of weeks or so is a great idea for your online business but it can sometimes be hard to find good subject matter for your article. You write article after article and finally you just seem to draw a blank on what to write about. I am sure that has happened to all of us at one time or another. Read on

Buying A Domain Name And Web Hosting
You are ready to start your own web business. How do you register a domain? What can you do with your domain name once you have one? What about web hosting? Let's answer the easier question regarding what to do with your domain name. Read on

Perfecting your Website While Advertising your Website?
Creating a website is easy in todays template driven world. The fact is that, all a user really has to do is add the applicable words to the website template of their choice and put it online. Then there are the custom jobs that you run into during your internet surfing. You know the ones great graphics, and awesome multimedia presentations. Read on

A Search Engine Optimization Must - Use Your Anchor Text!
For those website owners who are new to the world of search engine optimization, I have something important to tell you. It is critical that you not only get lots of quality, one-way relevant links to your website, but that you carefully choose the text in those links. Read on

Web Based Promotional Techniques: Effective Ways to Get Targeted Visitors
It is an ongoing trend for webmasters to compete for higher search engine ranking. Because in this way webmasters can get more targeted traffic to their website and it ultimately helps them to boost traffic of their website. But it is not so simple. Good and advanced web based promotional techniques can help you to achieve your objective. Read on

Importance of Website Design and Development
A website is an online identity of a company or of an individual involved in Internet Marketing. The task associated with the website is to represent a company, sell company's name, attract more visitors, generate more business leads, promote more sale of company's products and services and ultimately, help to gain more return on investment. Read on

Website Design and Hosting Mistakes That Should be Avoided
Here are a couple of mistakes that newcomers to the Internet tend to make. See this as a learning opportunity and a way to avoid making these mistakes, since making them will really be detrimental to the success of your website. Read on

10 Truths About Obtaining Better Google Rankings
Keywords are the most important part of search engine optimization. You must do your keyword research before starting your website if you can, because this will form the basis of all your search engine optimization. Read on

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