Practice growth – two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don´t always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively.

Practice Growth Struggles? Practice growth is a complex operation that requires time, money, patience, and strategy. You must be willing to invest the resources needed to be successful for the long-term while simultaneously generating profits that enable you to function in the short-term. The best way to schedule appointments, appeal to targeted audiences, and lend credibility to your practice is through newspaper insert advertising.

Why Newspaper Inserts? When it comes to practice growth, newspaper inserts have many advantages over other forms of advertising.

Cost: Up to 3X cheaper than direct mail (10 cents per home vs. 30 cents per home)

Response: Newspaper inserts generate instant responses which quickly fill your schedule

Targeted Marketing: Target potential clients by zip code using demographics

Quality: Full color newspaper inserts offer eye-catching options and slick graphics

Consumer Usage: 64% of consumers have used an insert in the past 30 days

Reach: Appeal to thousands of potential clients, guaranteed, on the same day

Credibility: Become a household name, familiarize your local area, and develop your brand

Results: Generate predictable, dependable, and low-risk cash flow for your business

Effective Newspaper Insert Design How do you ensure that your insert is going to be effective? Why is such a critical advertising tool frequently ignored from a design standpoint? How many times have you seen a terrible looking flyer or advertisement sent to your home? Why in the world would a professional business print their advertisement without using full-color when it costs virtually the same as black and white printing?

The answer is simple:

Owning a business does not make you an advertising or practice growth expert.

What do I mean by this? Well for example, I´m a degreed writer with a background in marketing – I´m also fairly good at fixing car problems. However, aside from basic car maintenance tasks, I leave the work up to my local auto repair service. I know that if I want to be safe, have quality repairs, and trust my vehicle to get me from point A to point B, I need a professional to do the work. The same goes for advertising. If you want to take your sales from point A to point B – let a professional help. Owning a practice does not make you a newspaper insert or advertising expert.

Here are 10 Tips for Designing and Inserts that Work: 1. Always print in full-color on glossy paper - it´s 2008 and color printing is cost-effective

2. Use high quality images of your products and services – no less than 300dpi

3. Don´t overload your flyer - keep it clean, clear, and easy to read

4. Always include coupons/special offers – coupons allow you to track marketing dollars

5. Choose a distribution method – newspaper distribution, direct mail, etc.

6. Create an identity for your company – always use the same logo and “corporate’ image

7. Include all contact information and ordering information (#s, address, credit cards, etc.)

8. Get on their “fridge’ by including a local sports calendar or monthly calendar

9. Always offer a “Claim to Fame’ deal – Make a deal your own…think of the 5-5-5 pizza deal

10. Never design a flyer if you have no idea how – hire a graphic designer – it will pay off!

For more information on practice growth, the lowest printing prices on the web, and outstanding customer service related to pizza menu design, printing, and distribution visit:

Practice Growth

This article is free and you may utilize this article on your website as long as you retain the following live links and author information:

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. He specializes in print advertising, business development, web business strategic positioning, and technical writing. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit www.taradel.com

Chiropractor Marketing Secrets: Proven Tips, Tricks and Strategies To Get More Patients. This book will help your business thrive, instead of survive. The focus of the book is getting more patients. The strategies include ideas and simple 'tweaks' to your offline advertising like phone books and direct mail. You will also discover how to effectively use online marketing, social media and video marketing to get new patients and to establish rapport with your current ones. The book is written in an easy to understand format. Included for the very first time is the strategy I used to take a chiropractor from page 12 of Google to Page 1 in 45 days. This strategy can be implemented in as little as 17 minutes per day with zero technical experience necessary. Whether you have been in business for a while, or you are just starting out- Chiropractor Marketing Secrets will give you the advantage your practice needs to thrive in today's economy. You will also learn... *How to avoid being 'scammed' by so called 'Internet Marketing Experts.' * The one thing that EVERY Chiropractor should have in their waiting room. * Effective Email Marketing. * How to Use YouTube to get more patients. *Simple 'Tweaks' to your website to Optimize if for Maximum patient accquistion. * MUCH MORE.

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