If this doesn't get you excited, nothing will.

And, frankly, I probably shouldn't even be telling you this because it DOESN'T even require the Chiropractic Dashboard to work like crazy.

In fact, you can start benefitting from this powerful chiropractic marketing tip immediately after you finish this email.

Excited yet?

No?

Just hang tight, you will be. Trust me.

First, a question...

Have you ever stained a deck?

Yeah... a deck... a wooden one... have you ever stained one?

No?

Well, me neither.

I was absent the day the Big Guy upstairs handed out "handyman" skills.

Anyway, when I lived in New Jersey I had this really nice cedar and Trex deck installed overlooking my backyard of about a 1/4 acre.

It kind of had this mid-western feel to it... really nice.

If you're not familiar with Trex, it's sort of like a tough plastic that doesn't require any maintenance, and is sometimes used as decking.

Perfect for a 'home repair challenged' guy like myself.

The only maintenance it did require was an annual application of the cedar stain on the cedar.

Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. :-)

I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him.

What amazed me, though, was that every year when it was time to have the deck restained again, if I didn't call the handyman to come back he would never call me.

And, because of that, there were many years where I didn't end up calling the handyman back for well over a year and a half, if not more.

What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice?

A heck of a lot!

Here's why:

Most of your patients are just like me.

No... not bad with tools... but... busy.

The Ultimate Chiropractic Practice: How You Can Double Your Income in 60 Days or Less Without Feeling Overwhelmed Some say that it is getting harder and harder for chiropractors to become successful. The median chiropractor earned $85K/yr. in 1985 yet today the median is only $67K/yr. At first glance it appears we are in a dying profession. However, many chiropractors continue to earn 4 to 5 times the national median wage. What separates one doctor from another? How is it that one doctor can earn $250K/yr. while another can barely put food on the table? This book can teach you what separates the haves from the have not's. It can teach you the keys to running a successful chiropractic office that is not only enjoyable to work in but one that is also extremely profitable. It can teach you how to better manage patients and get them motivated to finish your treatment protocols. It can show you how to become a better healthcare leader and how to better manage your staff. But most of all it will give you a sense of direction. All of these things can be yours, but you must first take responsibility for your business. Nothing in life just happens and neither will your office flourish without proper work and leadership. If you keep doing what you are doing you will keep getting what you are getting. If your business is struggling it is not because it is spring break or Christmas holidays, it is because of who you are and what you do. Socrates stated, "A unexamined life is not worth living." And a business that you don't control is not worth having. This book is teaching you how to gain back your control. Getting a grip on your business is the first steps in controlling your life and your income.

Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside.

In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it's been so long.

What happens then?

They don't call and don't come back for care with you.

And, the typical chiropractic office chalks them up as a former patient... a lost patient.

Meanwhile, they're not lost.

They're just what we would call INACTIVE.

And, until you do something proactive to REACTIVATE them, they're going to stay inactive.

The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again.

That's 5 out of 10 inactive patients you're currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them.

Contact them, how?

Doesn't matter.

Postcard, letter, staff call, email, online video, audio postcard.

The key is just letting them know you're concerned about them, not angry or upset with them, and would love to get them back on the right track again.

And, if you can contact them more than once, for the ones who don't respond to your initial contact, even better.

Most of the time 3 properly written contacts to a list of 10 inactive patients will turn into 4 to 6 reactivated patients for you.

Really!

Now, because of the automation and ease that comes with email, and online audio and video, I'm personally partial to using the Internet with chiropractic marketing to reactivate patients.

But, again, you don't have to use the Internet.

However, with something online like the Chiropractic Dashboard you don't have to worry about sending out letters or postcards or whether your staff is making the calls to your inactive patients at the correct time or not like you do with traditional chiropractic marketing.

Online, with something like the Chiropractic Dashboard, you can have the 3 contacts being done for you, with email, audio, and video, all on total autopilot without you ever having to think about it.

Regardless, though, remember...

Don't lose patients and cash flow just because they haven't been into your office in a while.

Even if it's been months, it's important to recognize, with some simple contacts executed at the correct time you could start bringing back half of your inactive patients.

Think of the financial impact that would have on your practice and lifestyle.

HUGE!

Sidebar: I wonder how much money our former handyman is losing ever year by not contacting former customers about having their decks restained.

Probably THOUSANDS!

With some simple contacts he could probably reclaim most of that.

You too, in your practice, with your chiropractic marketing.

Todd Brown, president of MoreChiroPatients, Inc, is now giving away for FREE his popular Online Videos entitled "The Ultimate Chiropractic Patient Attraction System". Get instant access to these videos at: Chiropractic Marketing Videos
www.thechiropracticdashboard.com

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